Meet Alex & Alex

Practical Sustainability™ for everyday NZ workplaces
Take the 60-second check-up
Meet the Practicalists

Meet Alex.
And Alex.

Two practical people. One very simple job: help NZ workplaces make smarter choices about the cleaning, hygiene and food packaging products they use every day.

Alex & Alex are the friendly faces of Insinc. They're knowledgeable, approachable and down-to-earth — the kind of people you'd actually want beside you when you're trying to work out which bin liner fits, whether a “green” product genuinely makes sense, or why there are quite so many coffee cup lids.

Alex and Alex, the Insinc Practicalists
Why they're here

Because choosing workplace supplies shouldn't be harder than it needs to be.

Thousands of products are useful. Thousands of products without practical guidance can be a headache. Alex & Alex are here to help turn choice into clarity.

Practical first

They start with what actually works.

The most expensive option isn't automatically the best one. The most sustainable-looking option isn't automatically the right one either.

Alex & Alex look at the real job, the workplace, how the product is used and what happens after it's used.

Helpful, not pushy

They're here to help you choose — not make every decision for you.

Sometimes there's an obvious recommendation. Sometimes there are two good options.

And occasionally, the product you're already using is perfectly fine.

Alex & Alex are quite happy to say so.

Sustainability with common sense

Better where possible. Practical always.

Practical Sustainability™ means looking beyond the label. It means thinking about waste, durability, correct use, disposal, cost and what is realistic for your workplace.

Sometimes the greener choice is obvious. Sometimes the smarter solution is simply using less of something.

Built for NZ workplaces

Real questions. Real workplaces. Real products.

From offices and cafés to childcare centres, hotels, warehouses and healthcare sites, Alex & Alex focus on the everyday decisions NZ businesses actually need to make.

No textbook answers for imaginary workplaces.

Their personalities

Same name. Same values.
Slightly different ways of looking at things.

What matters is how they help: warm, practical, resourceful, honest and never too serious about themselves.

Alex the Practicalist

Alex

Warm, observant and quietly practical.

She's likely to notice the little things that create waste, confusion or extra work.

  • Good listener
  • Clear communicator
  • Resourceful problem-solver
  • Likes choices that are simple to use
  • Not easily impressed by vague “eco” claims
Alex the Practicalist

Alex

Friendly, analytical and very good at asking “does that actually make sense?”

He's likely to look at value, compatibility, cost-per-use and whether there's a simpler way to get the job done.

  • Practical thinker
  • Solution finder
  • Cost and value aware
  • Likes facts over fluff
  • Occasionally suspicious of unnecessary complexity
Their first assignment

How practical is
your workplace?

Alex & Alex have created a quick Practical Workplace Check-up to help you spot a few areas that might be worth a closer look.

Six quick questions. About 60 seconds.

Tell Alex & Alex a little about your workplace and the way you buy everyday supplies. They'll identify three practical areas worth checking.

Lower total cost
Less time spent ordering
Fewer stock-outs
Better product fit
Less unnecessary waste
More practical sustainable choices
Take the 60-second Practical Workplace Check-up

No clipboard inspection. No judgement. Just practical ideas.

Alex and Alex with their Practical Sustainability clipboard
“You don't need to change everything. Start with the things that make ordering easier, reduce waste, save money or simply work better.”

Practical

Does it actually work for this workplace?

Honest

Would we recommend it if we were paying for it?

Helpful

Can we make the choice easier to understand?

Sustainable

Is there a better option that still makes practical sense?

Ready when you are

Let Alex & Alex take a quick look at your workplace.

In about a minute, you'll have three practical things worth checking — and a clearer idea of where Insinc may be able to help.

Take the 60-second Practical Workplace Check-up

Six questions  ·  Around 60 seconds  ·  Useful even if you don't buy anything